All About Google Analytics

Google Analytics can be described as a web analytics service offered by the search engine giant Google to track and create reports about website traffic. This particular service was launched in the month of November in 2005 after Google acquired the company Urchin. Interestingly, Google Analytics is believed to be the most popularly used web analytics service all over the World Wide Web. Two additional versions called Google Analytics 360 guide and Google Analytics for Mobile Apps are available which targets enterprise users and mobile users respectively.

Since Google Analytics is integrated with AdWords, it enables the users to review online campaigns through tracking the landing page quality as well as conversions or goals. These goals can be either sales or lead generations or view a particular page or download a specific file and so on. Google Analytics offers more in-depth data to study the user behaviors and change the website to attract more viewers accordingly.

Although many business owners use Google Analytics to improve their online presence, they seem not to customize it properly to unleash the full power of this useful tool. In spite of offering information regarding trends in visits, sales and leads, business owners tend to miss out using Google Analytics to make changes to the customer journey, increase sales and leads by changing designs and so on. You can overcome this problem by referring to templates and guides written by experts in the field. There are several professionals who use Google Analytics every day and can help you learn all about the different tricks and pitfalls. This way you get to learn from the best in the industry and harness the full power of Google Analytics.

How Google Analytics Works

Google Analytics is actually implemented with page tags which are called Google Analytics Tracking Code. This is actually a bit of JavaScript code that is added to every page of the website by the website owner. Once the tracking code starts running in the client’s browser, it can collect data and send it to the main server where it is compiled and turned into a report. The JavaScript file on the web server is typically larger and comes to around 18KB. If cookies are enabled in eh client’s browser, some first party cookies are set on the computer. This enables the cookies to collect anonymous information which is called the ClientId. It usually collects information like a timestamp of the visits to the website, referred site or link details that sent the client to the website and so on.

The introduction of Google Analytics has completely changed the way websites are created and developed all over the world. It enables web designers to keep trying out different designs, variations and content to find out which draws in more clients and helps improve the customer retention as well. With the right implementation of Google Analytics, any business owner can their take their business to the top of the market in no time at all. So learn to harness this powerful tool to overcome your competitors and claim the entire market.